Articles in this section

See more

Pricing of Live Class

Team LearnDesk (VP)
  • Updated

Adding pricing to your class enables you to easily charge your students. There are different types of pricing types that can be added to a class. Each pricing type is designed to enable you to run your teaching business effectively with a broad global reach.

Pricing Types

LearnDesk enables you to add the following pricing types to your live class:

  1. One-Time Payment: The One-Time Payment pricing works best when the schedule type of the class is one-time. Teachers can also use one-time pricing for the recurring and fixed schedule live classes. One-time payments are a good way for the teacher to get the students started at a low one-time cost before they eventually commit to longer-term subscription-based pricing.

  2. Subscription: Subscription pricing is used for recurring scheduled live classes. Subscription pricing enables teachers to improve the predictability of payments from their students. By enabling automatic recurring payments, teachers can get paid as per a set schedule without having to wait for cheques to be collected and cashed, or having to deal with cash. Subscription pricing can substantially increase the lifetime value of their customers.

  3. Payment-Plan: Payment-Plan pricing works best when the schedule type of the class is fixed. Teachers can also use the Payment Plan pricing with Recurring schedule live classes. Payment-Plan pricing can be used for summer camps or boot camps, where the camp runs over a fixed period of time. Once set up, payment plans allow the student to pay in parts throughout the duration of the class. Payment-Plan can also be effectively used for higher-priced classes, which enable the student to pay the larger amounts as smaller parts over a period of time.

  4. Free: Free pricing is used by teachers who are setting up a new class, testing the market and do not want to charge their students. Teachers typically use free pricing to engage their students and help them experience their teaching style. This eventually helps the teachers to funnel the students into paid classes.

Edit Pricing

Once you have created your Live Class and added the basic information about your class, it's time to set the pricing for the live class. To edit the pricing for a class that you have already created, navigate to the list of Live Classes for your School, click on the class that you want to edit, and then click on the "Pricing" tab.
pricing.png

How to add Pricing

Fields

Following are the fields that you would be required to complete while adding prices:

  • Currency: The currency in which you want to set the price.
  • Price: The price at which the student will book the class. The below image shows how the "Price" shows on the sales page of the class.
    one_time_purchase.png

  • Multiple License Price: Set the price offered for the purchase of more than one live class. The value has to be less than the 'Price' value, typically 90% of the 'Price'.This field is helpful in offering attractive pricing to users such as schools or organizations, which may require multiple licenses.
  • Compare at Price (optional): Original price for the class. You should typically set this to be 125% of the price. This enables LearnDesk to show a discount you are offering on the sales page of the class. The below image shows how the "Compare at Price" is used to show a discount on the sales page of the class.
    one_time_purchase_compare.png

  • Billing Interval: This field is applicable only for pricing of the type Subscription and Payment-Plan. This field specifies how often you want to charge the student. The below image shows how the "Billing Interval" shows on the sales page of the class.
    Subscription.png
    Payment_plan.png

  • Number of payments: This field is applicable only for pricing of the type Payment-Plan. This field specifies the number of payments you want to receive as part of the Payment Plan. The below image shows how the "Number of Payments" shows on the sales page of the class.
    payment_plan.png

  • Access Period: This field is applicable only for Pricing Type 'One-Time Payment' and 'Payment Plan'. This field specifies the duration of access to the class.
    access_period_1.png
    access_period_2.png

  • Trial Period (optional): This field is applicable for pricing of the type 'Subscription' and 'Payment Plan'. This field allows you to offer a promotional access period for your class.
    free_trial.png

  • Refund Policy (optional): This field allows you to set the refund policy for your class.
    refund_policy.png

Requirements

  1. Add at least one pricing type for a class - Free, One-Time Payment, Subscription, and Payment Plan.
  2. The teacher can add pricing types, Free or a combination of One-Time Payment, Subscription, and Payment Plan.
  3. Teachers are required to set the pricing of their classes in USD. However, this condition is not applicable if the pricing of the class is Free.
  4. The minimum price that you can set for a class is USD $3.0 or its equivalent in other currencies.

Add One-Time Payment Pricing

From the pricing page of the live class, select "One-Time Payment" as the pricing type. Select the "Currency", and input the "Price", "Multiple License Price", and "Access Period". Next, click on the "Add Pricing" button. You can add prices in additional currencies by changing the currency.OT_pricing_detail.png

The pricing should show in the Prices table of the class.ot_pricing_view.png

Add Subscription Pricing

From the pricing page of the live class, select "Subscription" as the pricing type. Select the "Billing Interval", select the "Currency", input the "Price", and "Multiple License Price". Next, click on the "Add Pricing" button. You can add prices in additional currencies by changing the currency.subscription_pricing_detail.png

The pricing should show in the Prices table of the class.subscription_pricing_view.png

Add Payment Plan Pricing

From the pricing page of the live class, select "Payment Plan" as the pricing type. Select the "Billing Interval", input the "Number of Payments", select the "Currency", and input the "Price", "Multiple License Price" and "Access Period". Next, click on the "Add Pricing" button. You can add prices in additional currencies by changing the currency.payment_plan_details.png

The pricing should show in the Prices table of the class.all_pricing_view.png

Multiple Prices Per Class

For any class, teachers have to ability to define multiple prices. Teachers can achieve that by combining one or more of the pricing types which include Subscription, One-Time Payment, and Payment Plan. This can be further enhanced by offering the same class at different prices in different currencies.

Adding multiple prices for a class gives the ability to the teacher to let the student pick an option that works for them. This increases conversion rates and revenue for the teachers.all_pricing_view.png

Students can choose from one of the multiple pricing options during checkout.pricing_sales_page.png

Multiple Prices Per Class - Billing Intervals

For Subscription and Payment-Plan pricing types, you can set prices per billing interval. For example, you can set yearly, monthly, and weekly Subscription prices for the same class.diff_subscription.png

Following is how the pricing with multiple billing intervals for a specific currency will show on the sales page.subscription_sales_page_price.png

Students can click on the price down to access an option from other billing intervals offered.subscription_pop_up.png

The order of display of the billing intervals for a specific currency can be changed using the sort handle. For example, you want to show the yearly pricing as the first option, followed by monthly and then weekly. To do so, click on the drag handle for the respective pricing and move it up or down.pricing_sort.png

Following is how the updated billing intervals show on the sales page of the class. In the example below, yearly pricing is now showing as the first option that the student can select.subscription_pop_up.png

Drop down arrow

The students can click on the drop-down arrow which shows the option of the access period, automatic refund, and refund policy, as shown below:drop_down_aroow.png

Currency-based Pricing

Teachers can specify prices in 25 currencies, including USD, EUR, GBP, AUD, INR, and more. The sales page of the class checks the location (country) of the user and displays the pricing in the respective currency. This automatic currency-to-country matching makes it easy to capture international revenue by enabling students to pay in their local currency. It also decreases the cost for the student by preventing currency conversion charges from being applied by their bank/credit card.

To take advantage of Currency-based pricing, the teacher needs to add pricing in each of the respective currencies. We recommend teachers use currency conversion software like xe.com to come up with prices for all supported currencies.multiple_currency_pricing.png

Students are automatically shown the prices set for their local currencies. As an example, a student in the US will be shown prices in USD on the sales page.dollar_pricing.png

However, a student for the same class in Australia will be shown the prices that are set in AUD on the sales pageasd_all_pricing_2.png

Automatic Currency Conversion

For the supported currencies, LearnDesk automatically converts the price of the class to the local currency if the price of the class is not specified for the given country/currency. This automatic conversion is applicable only for the One-Time Payment pricing type. For Subscription and Payment-Plan pricing types the student will be shown the pricing in USD.

For example, if the student is located in Australia, and the price for the class is set in AUD, the student will be shown the price for the class in AUD. As compared to that, if the price of the class is not set in INR (Indian Rupee), and a student from India visits the sales page of the class, they will see the following prices:

      1. One-Time Payment: They will be shown the INR equivalent of the USD One-Time Payment pricing.
      2. Subscription: They will be shown the USD Subscription pricing of the class.
      3. Payment Plan: They will be shown the USD Payment Plan pricing of the class.

If the currency is not among the list of supported currencies, the student will be shown the pricing in USD on the sales pageasd_pricig.png

Save

You should continue to save the pricing, as you keep making changes. The "Save" button is located on the bottom right of the screen. You can also save using the keyboard combination CTRL+S on Windows and ⌘+S on Mac.pricing_save.png

Preview

You can preview the changes made to the pricing tab by clicking on the "Preview" button. Preview enables you to view the sales page of the class and the pricing information from the student's perspective. The pricing will be shown as per your current location. Currently, it is not possible to view the prices in other currencies in preview mode. For example, if you are located in India, you will be able to see the pricing only in INR for your class, in the preview mode.

The "Preview" button is located on the bottom right of the screen.pricing_preview.png

What’s next?

Related articles