The Email Marketing Add-on enables you to create and deliver email campaigns to your students' email inbox within LearnDesk. You can connect with your students from right inside LearnDesk. You get access to email marketing software with audience building, templates capabilities.
Email template capabilities include:
- Email templates dashboard: You can manage all of your email templates through a simple dashboard. Templates can be created, viewed, and edited from a single location through the dashboard.
- Deliver class notifications and reminders: You can create email templates to automatically send reminders and follow-up emails for each of your classes. For example, you can configure the system to send an email reminder a day and an hour before the start of your Live Class. The reminder can include class location information, class details, and custom messages. Similarly, you can send follow-up emails after the end of the class to gather feedback from your students.
Under the “Events” tab of your Live Class, you can configure ‘Email Notifications’ to send confirmation email, and automatic reminder email, as shown below:
Power of variables - Speak to each student: When your student opens your message and it begins with ‘Dear Sir/Madam’, they’re already losing interest. You need to personalize each message so that it's customized to who gets it. Address your students by their first name. Add a STUDENT_NAME_FIRST variable by clicking on the ‘Variables’ on the right-hand side of the message composer, as shown below:
You can include custom variables in your email, so that the content is specific to each student (select variables on the right-hand side of your message composer), as shown below:
LearnDesk replaces the variable with its respective value at the time of sending the email. The following variables are supported: