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Add-on - SMS Marketing

Team LearnDesk (VP)
  • Updated

The SMS Marketing add-on enables you to deliver SMS/text message campaigns directly to your customer's phone. Using this add-on, you can create audiences from your customer data, send SMS/text reminders for your programs, and reach out to your customer's phones with marketing messages.

Connected experience

You can connect with your students on their phones from right inside LearnDesk. You get access to SMS marketing software with audience building, templates, and campaign capabilities that are connected to your students and programs.

Reach students

You can send class notifications, reminders, and marketing campaigns to your students via SMS/text messages. You can create, organize and manage audiences from within your students through an audience dashboard. Message templates can be built and organized. Campaigns can be created, drafted to be run in the future, or be run immediately. 

This article will cover information on SMS Marketing Add-on:

  1. Features and Benefits
  2. Pricing
  3. Enabling Add-on
  4. Configuring Add-on

Features and Benefits

  1. Deliver class notifications and reminders and follow-ups: You can send automated SMS/text reminders before the start of each class. For example, you can configure the system to send a text reminder thirty minutes before the start of your live class. The reminder can include class location information, class details, and custom messages. You can also do follow-up for one-time schedule and fixed schedule class.
    1-AddOnSMSMarketing_DeliverClassNotificationsAndReminders_FollowUp.png

  2. Create audiences from your students: You can create groups of people or audiences from within your student data. For example, you can create audiences of customers based on programs they enrolled in, based on when they worked with you, or based on their location.
    1-Product_Campaign.png

  3. Audience dashboard: You can manage your audiences through a dashboard. All of your audiences can be viewed and edited through the dashboard. New audiences can be added through the dashboard.
    1-AddOnEmailMarketing_AudienceDashboard.png

  4. Create SMS templates: You can create SMS templates that can be sent through campaigns to your audiences later. Templates consist of reusable text messages that are used multiple times without the need to rewrite.
    1-AddOnSMSMarketing_CreateSMSTemplates.png

  5. SMS templates dashboard: You can manage all of your text message templates through a dashboard. Templates can be created, viewed, and edited from a single location.
    1-AddOnSMSMarketing_SMSTemplatesDashboard.png

  6. Create SMS campaigns: Campaigns send SMS/text messages through an integrated message delivery system. You can draft campaigns for specific audiences and send them pre-defined messages with the use of templates. Campaigns can be drafted and run at a future date as well.
    1-AddOnSMSMarketing_CreateSMSCampaign.png

  7. SMS Campaigns dashboard: You can view records of your campaigns through the campaigns dashboard. The dashboard lists the campaign status, audience, and template details that make it easy to manage all SMS marketing activities.
    1-AddOnSMSMarketing_SMSCampaignsDashboard.png

The SMS Marketing add-on enables you easily engage with your customers on their phones, inform them of new programs, and stay connected all from a single easy-to-use system that integrates with your student data.

Pricing

The SMS Marketing add-on costs $19.95/month/500 SMS messages (Additional $0.03/SMS) in the US. Country-specific pricing is available here: Add-ons Pricing.

Enabling SMS Marketing Add-on

  1. Ensure that you are logged in to your LearnDesk Account on https://www.learndesk.us.
    1-AddOn_AccountLogIn.png

  2. Click on 'Teach' to show the menu, and then click on 'Settings' as shown below:
    1-School_TeachMenu_Settings.png

  3. You will be directed to School settings, click on 'Add-ons' tab. Scroll down to section Add-on - SMS Marketing and click on the “Add” button, as shown below (image is illustrative, refer to Add-ons Pricing for updated information):
    1-AddOn_SMSMarketing_NotAddedCheck.png

Configuring Add-on

After SMS Marketing Add-on is enabled, you will be able to configure options as part of your school and live classes:

  1. Deliver class notifications and reminders: Under the “Events” tab of Live Class, you can configure ‘SMS Notifications’ to send confirmation SMS, and automatic reminder SMS and follow-up SMS, as shown below:
    1-AddOnSMSMarketing_ConfigureClassNotificationsAndReminders.png

    Speak to each student: You can personalize each message by using variables, such as address students by their first name. Add STUDENT_NAME_FIRST variable by clicking on Variables, as shown below:
    1-AddOnSMSMarketing_SpeakToEachStudent_1.png

    You can include custom variables in your SMS, to curate content specific to each student, as shown below:
    1-AddOnSMSMarketing_SpeakToEachStudent_2.png

    2. Follow-up communications: For one-time schedule and fixed schedule Live Class, you can follow-up with students, as shown below:
    1-AddOnSMSMarketing_ConfigureClassFollowUp.png

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