Articles in this section

Basics of a Product

Team LearnDesk (VP)
  • Updated

A Product on LearnDesk has various components that include information about the product, it's pricing, and the product files. 

To get students to buy a product, it is important to provide them with product information that includes the title, summary, description, and requirements of the product. It should also include information on the skills that the student will gain from using the product and the suitability of the product for various age groups. It is important that this information is provided in a clear and cohesive manner, as the student will take a decision to buy the product based on this information.

LearnDesk provides an easy and effective way for teachers to provide the above information, which you can do so via the "Basics" tab of your product.

Once you have created your Product, you can start adding the basic information. If you want to edit a product that you have already created, navigate to the list of Products for your School, as shown below:products_open.png

Then, click on the product that you want to edit, as shown below:product_class.png

Next, click on the "Basics" tab, as shown below:basics_tab.png

You can add the following fields for your product:

Title

Set a descriptive title for your product, as shown below:title.png

The following are some quick tips for writing an effective product title:

  1. A good title provides information on the topic of the product.
  2. Every title should have a clear meaning, and it should be relevant to the product.
  3. The title should not be too long.
  4. The first letter of each word should be in uppercase, except for articles and short prepositions.
  5. Use colon (:) in place of hyphen (-).
  6. The “exclamation mark (!)” is not allowed unless really required.
  7. Use a tool like Grammarly.com to check that the title is grammatically correct and does not have any typos.
  8. The title should not have a year in it.
  9. The title cannot end in a full stop.

Slug

Next, provide a slug of your product, as shown below:
slug.png

Summary

Next, provide a one-line summary of your product, as shown below:summary.png

The following are some quick tips for writing an effective product summary:

  1. A good summary provides information on the topic of the product and an outcome that your student desires.
  2. The summary should not be too long. 
  3. The summary should contain a maximum of 2 sentences.
  4. The summary should not be the same as the Title or Description.
  5. The summary should start with an action word similar to “Learn”, “Gain knowledge”, “Practice”, “Experience”, etc.
  6. Only the first letter of the first word of each sentence, nouns, and acronyms should be in uppercase. Rest all words should be in lowercase.
  7. There should not be more than one exclamation mark (!) in the summary.
  8. Remove any series of dots such as “.....” or “___” and replace it with a full stop.
  9. Use a tool like Grammarly.com to check that the summary is grammatically correct and does not have any typos.

Description

Next, provide comprehensive information about your product by writing a detailed description, as shown below:description.png

The following are some quick tips for writing an effective product description:

  1. Provide a detailed description of the contents of the product.
  2. Include what the product focuses on, the target audience, and why they should buy this product.
  3. The description should answer the following questions in the given order:
    1. What is the product about?
    2. What will you gain by buying this product? 
    3. Who should buy this product?
    4. Why should the student buy this product over other products?
    5. Why should the student work with this teacher over other teachers?
  4. The description should not have any bold and italic, except for paragraph headings.
  5. There should not be more than one exclamation mark (!) in the description.
  6. Remove any series of dots such “.....” or “___” and replace it with a full stop.
  7. Use a tool like Grammarly.com to check that the description is grammatically correct and does not have any typos.
  8. Ensure that there is no trailing white space or line break at the end of the description.
  9. Ensure that font size is consistent across the description. You can use the clear formatting option in the editor to make the font size consistent.
  10. The description cannot have links to the author’s social media profiles and testimonials.

Requirements

Next, provide your students with a list of requirements and prerequisites for the product, as shown below:requirements.png

The following are some quick tips for writing an effective product requirement:

  1. Comprehensively list all the requirements and prerequisites for the product.
  2. Requirements should be in bullet points.
    1. If there is only one requirement, then it should be without a bullet point.
  3. If requirements include any particular software/app:
    1. Provide a direct link to that software on the software makers' website. 
      1. Do not link to Apple AppStore, Google Playstore, or third-party download sites like Download.com.
    2. Mention that the software needs to be installed on:
      1. PC
      2. Mac
      3. iPhone
      4. iPad
      5. Android
      6. Unix
      7. Linux
      8. Chrome
      9. or the relevant machine type, as required by the software.
  4. Use the proper name of the software and write its name as it is written originally.
    1. For example:
      1. Excel should be written as Microsoft Excel.
      2. Photoshop should be written as Adobe Photoshop
      3. Creative Cloud should be written as Adobe Creative Cloud
  5. Each requirement should be written as a complete sentence. You should rephrase the sentences if they are sentence fragments.
  6. Use a tool like Grammarly.com to check that the requirements are grammatically correct and do not have any typos.
  7. Ensure that there is no trailing white space at the end of the requirements.
  8. Ensure that only requirements are listed in the requirements field. Move text related to the description, to the description field.

Skills

Next, input the skills the students will gain by taking your product,as shown below:skills.png

The following are some quick tips for writing effective product skills:

  1. List the skills that the person will acquire by taking the course.
  2. All skills should be separated by a comma.
  3. Each skill should not be more than two words.
  4. The first letter of each word should be in uppercase.
    1. The only exceptions are for words like eCommerce, eGovernance, or acronyms.
  5. The very basic skill which the person will acquire from the course should be included first.
    1. For example, if the user will learn how to use the Lookup function in Microsoft Excel, then the skills should be in the following order:
      1. Excel
      2. Microsoft Excel
      3. Lookup
  6. Do not include the words that indicate “learning”, “increase”, or “decrease”.
    1. For example, if the user will learn how to use the Lookup function in Microsoft Excel, do not include the following as skills:
      1. Learn Excel
      2. Learn Microsoft Excel
      3. Learn Lookup function
  7. Use a tool like Grammarly.com to check that the listed skills are grammatically correct and do not have any typos.

Level

Next, select a level for your product, as shown below:level.png

Age Groups

Next, select all the applicable age groups for your product, as shown below:age_group.png

If you want to delete a selected age group, click on the age group, and then click on the trash icon.

 

Language

Next, select the language of the presentation of your product.

You can select only 1 language for your product.

The language that you select should be the language with which all the basic fields of the product should be filled. For example, if you set the language to be English, then you need to fill in the title, summary, description, requirements, and rest of the fields in English, as shown below:language.png

Authors

Next, provide the name and email address of additional authors/teachers of the product. You should input the email address that they use to log in to their LearnDesk account, as shown below:add_authors.png

Editors

Next, add team members who have access to edit the item, as shown below:
add_editors.png

Welcome Email

Next, set the welcome email that you may want to send to your students when they buy your product. The welcome email text is added to the email that is sent to the student on the successful purchase of the product, as shown below:

welcome_email.png

Save

You can save the changes made to the basics tab by clicking on the "Save" button. You can also save using the keyboard combination CTRL+S on Windows and ⌘+S on Mac. The "Save" button is on the bottom right of the screen. as shown below:
save.png

Preview

You can preview the changes made to the basics tab by clicking on the "Preview" button. Preview enables you to view the sales page of the product from the student's perspective. The "Preview" button is located on the bottom right of the screen, as shown below: preview.png

What’s next?