The sales page of a class displays information that you enter in the "Basics", "Pricing", and "Events" tabs of the class. The goal of the sales page is to get students to buy the class. Sales pages on LearnDesk are designed to achieve a high rate of conversion for teachers. LearnDesk sales pages accomplish a high conversion rate because of the following features:
- LearnDesk sales pages are designed to clearly explain what is being taught, its benefits for the student, and why they must learn specifically from you. The sales pages do so with clearly defined headings that provide information on your class.
- LearnDesk sales pages are designed to make your offer tangible for your students. For example, your students are provided with a concrete list of items they will receive and a list of skills they will gain.
- Pricing information is laid out clearly. Teachers can provide multiple pricing options that allow students to pick the option that works best for them.
- Pricing information is displayed in the local currency based on the location of the student. This makes it easy for the student to understand how much they are paying for the class in their currency and boosts conversions.
- If students don't make an immediate purchase decision, they are given an option to "Save" the class and book the class later.
- The sales page lists other classes and products that are being offered by the teacher. Listing all your classes and learning content helps students learn about all that you teach and demonstrates your expertise.
Once you have created your Live Class, added the basics and pricing information, submitted your class for approval, and received the approval, you will be able to view the sales page for the class. To view the sales page of the class, navigate to the list of Live Classes for your School, as shown below.
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You can view the sales page of any approved class by clicking on the link under the "Sales Page" column, as shown below.
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The class title, summary, category of your class, and authors list appear on the top of the page, as shown below.
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Next, the preview video and the cover image are displayed, as shown below.
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The "Live" icon below the cover image clearly indicates that the class is a live class. The students are provided with options to save this class for viewing later or to share it, as shown below.
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The top right corner (on PC/Mac) lists all of the pricing options of the class, as shown below. The student can start the checkout process by clicking on the "Book Class" button.
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The teacher's profile(s) are listed under the pricing information on the right-hand side (on PC/Mac), as shown below. The first few lines of the teacher's profile are displayed on the sales page.
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Next, the students see the description of the class under the heading "About the Class", as shown below.
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The "What's Included" information box is displayed on the right-hand side (on PC/Mac), as shown below. The box lists the level of the class, the age groups the class is suitable for, and the skills that the student gains from the class.
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Next, the requirements of the class are listed, as shown below.
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Next, the schedule for the live class is displayed. The schedule is shown for classes where the schedule type is recurring or fixed. The schedule for classes with the recurring schedule is displayed as shown below.
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The schedule for classes with the fixed schedule is displayed as shown below.
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Next, the location of the class is displayed, as shown below.
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Other classes offered by the teacher are displayed towards the end of the sales page, as shown below.
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The sales page ends by listing top and new classes for the same category of the class, as shown below.
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Once the student has booked the class, the sales page of the class displays extra information. A link to view materials for the class is displayed, as shown below.
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The student is provided a link to their schedule via the "My Schedule" information box. This box also lists upcoming events of the student for this class. Event details such as the time, teacher, and the location of the class are provided. The student is also able to view and set their availability for the class, as shown below.
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If the class is of type recurring or one-time, the student will still have the option to book the class again, as shown below.
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